High Proof News, May 18th, 2025

IN THIS ISSUE

1.  High Proof Tools & Links

2.  Alex Shakhov is putting together a webinar aimed at FUB users.

3.  Tip Of The Hat Thursday

4.  We are CLOSE to locking in our dates for 2026

5.  RED - Digital Marketing Gathering in Orlando
   

HIGH PROOF TOOLS & LINKS

We love sharing new tools and tips with our readers. If you have a tool or link that you think is worthy of sharing, be sure and drop us a note so we can share the love!

1.  Baby Boomers are back in control of the housing market. A combination of the size AND their equity position put them back in the driver’s seat. 
   

2. One category that I’m seeing AI impact is transcription and note taking. You’ve probably been on a Zoom recently and seen 2 or 3 “bots” connected that say they are someone’s note taker. This use case is really low hanging fruit, but super impactful. Here are 3 particular tools that I’ve seen in use recently.
   

   1.  https://www.plaud.ai/ - This is a hardware device that you can wear.

   2.  https://superwhisper.com/ - This unfortunately is only available for Macs and iPhones. Shout out to Eirik Jon and Neil Mathweg via proxy for introducing me to this.

   3.  https://www.granola.ai/ - This also is unfortunately only available for Mac and iPhones. Shout out to Robert Sagers for introducing me to his buddy Brian who shared this one with me at breakfast a few days ago.
      
      
      

ALEX SHAKHOV WEBINAR

Alex is doing a screen share walk-through video in real time. He is going to hit on warming up domains, spotting spam traps in the database, segmenting, etc. While working in a FUB account. There are some other services tied in as well including a free email systems audit. To learn more and to sign up, visit https://sh.live/

TIP OF THE HAT THURSDAY

Scott has been giving shout outs in the Facebook group to members who have been inspiring him. Do you have someone in the community inspiring you? Drop into the Facebook group and give that person a shout out!

1. Neil Mathweg, Dave Carroll, Antonio Cousin, Thomas Towns & Jake Dixon.
2. Liz Hack and Eric Blackwell.

REAL ESTATE DISTILLED 2026

We currently have contracts in hand for our venues for 2026. Though not signed yet, we are VERY close to getting all of the pieces together. We are still waiting on a few more details to come together so we can make the announcements.

RED DIGITAL MARKETING GATHERING

Join the discussion and chime in if you would be interested in participating in an intentionally small gathering of agents, brokers and team leaders to discuss all things digital marketing. Basically, the discussion of domain names, landing page building, ppc, seo, analytics, search console, social ads, YouTube ads, email delivery, etc.

Click to join the conversation!